Reach · Direct Mail

A postcard to every home near the salon.

Pick the homes within a few miles of the salon, or your own customers. Design the card and see the price. The printer prints it and posts it.

Direct Mail on Tan.app
In the Full Suite, $297 a month per location, or $29 a month added to any package.
The problem today

A mailing house that wants a spreadsheet you do not have.

A quote that arrives after the cards have gone out.

A lapsed customer who never opens an email.

How it works

Nearby homes, or your own customers.

In the US, the printer builds a list of the homes around the salon. Or send to a group you already hold. Either way, the app prices the whole drop before anything prints.

  1. 01

    Pick who

    Homes within 1 to 25 miles of the salon, on a map. Or your own customers with an address on file: everyone, members, lapsed, never booked, and more.

  2. 02

    Design the card

    Three sizes and three looks, with a headline, a picture and an offer. The preview is the card the printer prints, and a proof PDF comes back first.

  3. 03

    Approve the price

    You see the number of cards and the total before anything prints. It goes on your salon's card with Tan.app, and the printer posts the cards.

Priced before it prints.

Printing and first-class postage are in the price of each card. Stop a drop before it prints, and the cards that were not printed come back to you.

From $1.19 a card

In the US, 6×4 cards are $1.19, 9×6 $1.39 and 11×6 $1.69, printed and posted. In Canada, from US$2.49.

Nearby homes

A radius of 1 to 25 miles, 50 to 5,000 homes, in the US. The list's price per home is quoted before you approve.

Your own customers

In the US and Canada, any group your texts use, up to 5,000 cards.

A proof first

A PDF proof of the real card from the printer, before anything is charged.

Stop and refund

Cancel before it prints and get back what was not printed.

Count the returns

Put a promo code on the card, and Reports counts every use of it.

Sample drop
2,140 homes within three miles of Harbor. 6×4 cards at $1.19, printed and posted, with a first-visit code on each.
Sample data
Works with

The rest of the app

Every page here is a screen in the app, and they all share one customer file.

Direct Mail is one screen in the app.

In the Full Suite, $297 a month per location, or $29 a month added to any package. On the Full Suite we set your salon up for you: rooms, services, packages and waivers, entered before your first booking.