The customers who stopped coming.
A postcard to a list the desk already knows: everyone who has not been in for ninety days, or every home within two miles of the salon. Printed and posted for you.
A lapsed customer who never opens an email.
A mailing house that wants a spreadsheet you do not have.
No way to tell whether the mailing paid for itself.
The same lists your texts use.
Marketing already knows who has lapsed and who never bought. Direct Mail is one more way to reach the ones a phone does not.
- 01
Pick the list
Lapsed ninety days, never converted after a free tan, or a radius around the salon.
- 02
Pick the card
The offer, the salon's details and a code, laid out on a postcard.
- 03
Approve the cost
You see the count and the price before anything is printed. Nothing goes out unapproved.
It counts, the way a text does.
Every card carries a code, so a return names the mailing it came from and the salon it went out for.
Lists you already have
The same audiences the SMS and email campaigns use.
A radius
Homes near the salon, for the people not on your books yet.
Priced before it prints
The count and the total, approved by you, the way a campaign is.
A code per mailing
So you can tell what came back.
Address on file
It goes to customers whose address you hold, and to nobody else.
Per salon
One shop's lapsed list, one shop's return address.
384 customers who have not been in since June. One card each, one code, and the desk counts who came back.
The rest of the desk
Every page here is a row in the desk, and they share one customer file.
Direct Mail is written, not switched on.
It is the last of the three Reach rows. Early access salons get it when it ships, and nothing is billed for it before then. The Full Suite is $297 a month per location today, $199 in early access, locked in.